The relevance of the 4 P's of marketing in today's digital marketing The 4 P's of marketing introduced by Philip Kotler are product, price, place and promotion. While traditional marketing strategies have primarily focused on these elements, their relevance in today's digital marketing environment remains crucial. Here's how you can effectively use these concepts in today's marketing and present yourself as a good marketer: 1. Product : In digital marketing, the concept of product goes beyond physical goods to include digital services, apps, subscriptions, and even content itself. To present yourself as a good marketer, focus on the unique value your product offers and how it solves customer problems. Use digital platforms to showcase your product's benefits, features and user reviews. 2. Price : Digital marketing allows for flexible pricing strategies. Use tools such as dynamic pricing or personalized offers to meet individual customer needs. Show your ex...
Doing SEO (search engine optimization) for the aviation industry (pilot courses, air hostess courses, ground staff courses) has helped me gain insights into on-page optimization, keyword research, competition analysis, and website rankings. The website ranks high in aviation industry websites, attaining a traffic of 75k+/month. Look forward to working with businesses wanting websites to rank higher on Google search through meaningful white hat search engine optimization processes.